BloomChic is a digital-first fashion and lifestyle destination for modern women sizes 10-30.
True to our slogan: "Live with Ease, Dress with Joy,&
... Morequot; we exist to enable mid- and plus-size women to easily find clothes that fit her and are a fit for her life. We offer affordable, stylish, and comfortable clothes thoughtfully made for her curves: dressed in BloomChic, she feels beautiful, joyful, empowered, and self-expressed.
Here's what this means at BloomChic:
- For mid- and plus-size women, this first and foremost means that she should be able to find clothes that fit her, and that allow her to feel stylish, beautiful, and self-expressed.
- Price: we've chosen to make and sell items at an affordable price point. Our customer shouldn't have to pay a fortune to dress for her everyday life.
- Ease of purchase, which is why we operate as an online-only store. With the exception of a select few partnerships, you can find the vast majority of our products exclusively on digital shelves -- viewable worldwide, and shipping to more countries every day.
We believe that diversity is a fact, and inclusivity is an act.
As a mid- and plus-only brand, we knew from the get-go that inclusivity would be inherent to everything we do -- it has to be, if we truly believe that women of all sizes should feel seen and served by fashion.
Our customer is our muse. She is the Main Character at the center of everything we do. With every new design, every fresh collection, and every story we tell, we strive to center her, empower her, and amplify her voice. Less
