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BloomChic is a digital-first fashion and lifestyle destination for modern women sizes 10-30. True to our slogan: "Live with Ease, Dress with Joy,&... Mai multquot; we exist to enable mid- and plus-size women to easily find clothes that fit her and are a fit for her life. We offer affordable, stylish, and comfortable clothes thoughtfully made for her curves: dressed in BloomChic, she feels beautiful, joyful, empowered, and self-expressed. Here's what this means at BloomChic: - For mid- and plus-size women, this first and foremost means that she should be able to find clothes that fit her, and that allow her to feel stylish, beautiful, and self-expressed. - Price: we've chosen to make and sell items at an affordable price point. Our customer shouldn't have to pay a fortune to dress for her everyday life. - Ease of purchase, which is why we operate as an online-only store. With the exception of a select few partnerships, you can find the vast majority of our products exclusively on digital shelves -- viewable worldwide, and shipping to more countries every day. We believe that diversity is a fact, and inclusivity is an act. As a mid- and plus-only brand, we knew from the get-go that inclusivity would be inherent to everything we do -- it has to be, if we truly believe that women of all sizes should feel seen and served by fashion. Our customer is our muse. She is the Main Character at the center of everything we do. With every new design, every fresh collection, and every story we tell, we strive to center her, empower her, and amplify her voice. Mai puţin

To think it all started with a 19th century fad - the hoop skirt. That was the first item that Joseph and Lyman Bloomingdale carried in their Ladies' Notio... Mai multns Shop in New York's Lower East Side. In the late 1800's, most fashion retailers specialized in just one type of garment. Not the brothers Bloomingdale - their East Side Bazaar, opened in 1872, sold a wide variety of European fashions. It was the beginning of what would become a "Department Store". In 1886 came the visionary move uptown to 59th Street and Lexington Avenue. The store expanded steadily and by the 1920's, Bloomingdale's converted an entire city block. Flexing his marketing muscle, Lyman created splashy ad campaigns to bring people in the door. People started seeing the "All Cars Transfer to Bloomingdale's" slogan everywhere - on billboards, delivery wagons, and even ladies' beach umbrellas. Print ads couldn't say it all. The store had to be experienced. So Bloomingdale's became the stage for gala events and fashion shows, including "Woman Of The Year, 1947." With music, lighting and sophistication, it was retailing as theater. It's not just what you buy - it's what you take it home in, too. We've always looked for new ways to be creative. In 1961, the Bloomingdale's team came up with the first designer shopping bags. Since then, many have become collector's items. By the 70's, everyone was stopping by 59th Street and Lexington Avenue for a look - including Queen Elizabeth. People came to see and to be seen. Once there, they were dazzled by the cutting-edge fashion of designers like Ralph Lauren, Perry Ellis and Norma Kamali, who got their first truly big opportunities at Bloomingdale's. Bloomingdale's is committed to once again lead the way with exclusive merchandise, customized services, and alternative shopping venues. Carrying on the Bloomingdale's brothers' dream, we're always finding ways to set our stores apart. That's both the legacy and the promise of Bloomingdale's. Mai puţin

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