Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number 1 all over, they looked for solutions but were left confused and frustrated. Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems. We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results. Our mission is to make every new generation of sons healthier and happier than the last.


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